Private Client Day for Maserati

Private Client Day for Maserati

Customer Maserati

July 3 2026

Number of Guests up to 100

Task

Organize a private Maserati client day in Almaty dedicated to the global collaboration between Maserati × Acqua di Parma.

Idea

The event concept was built around introducing guests to the collaboration through multiple formats of interaction. Brand presentations, consultations, fragrance discovery, test drives, and informal networking became part of a unified program inspired by The Art of Travel, revealing the partnership between Maserati × Acqua di Parma from different perspectives.

Execution

Guests explored Maserati vehicles and the Acqua di Parma fragrance collection, followed by brand presentations, a gift raffle, and test drives of the new Maserati Grecale in an exclusive configuration. EZ Solutions handled venue styling, technical production, sound management, event coordination, as well as photo and video coverage. Thanks to thorough preparation and strong alignment with the client, the event ran smoothly, followed the planned timeline, and required no last-minute adjustments.

Result

The private client day became the Kazakhstan chapter of the global Maserati × Acqua di Parma collaboration, combining brand presentations, direct interaction with representatives, and test drives of the new Maserati Grecale. Branded gifts from Maserati and Acqua di Parma became a natural continuation of the brand communication, helping maintain the connection with guests beyond the event.

EZ Solutions provided full event management, combining brand presentations, technical production, and a program where the official part naturally transitioned into guest interactions with brand representatives and test drives of the new Maserati Grecale in an exclusive configuration.