Customer Ikon Tyres
June 10-12
To design an exhibition stand for Ikon Tyres at the largest international auto components trade show for vehicle maintenance in Kazakhstan and the Caspian region. The goal was to create a space that would help the brand stand out among international exhibitors.
The concept focused on showing Ikon Tyres’ technological strength and manufacturing capabilities through a modern, functional stand. The space needed to work equally well for business meetings and for introducing visitors to the brand and its products.
For the exhibition at the EXPO IEC in Astana, a 72 m² stand was designed and built. The agency handled the full cycle — from concept development and design to production coordination and on-site support throughout the event. Special attention was paid to spatial planning, brand visuals, and creating a comfortable environment for meetings with partners, clients, and industry representatives.
Among a large number of participants from Kazakhstan, Russia, China, Iran, Uzbekistan, and other countries, the Ikon Tyres stand consistently attracted strong visitor interest. An additional factor was the brand’s positioning as a manufacturer with local production in Kazakhstan.
The project enabled the brand to stand out on the exhibition and reinforce its presence within the international automotive industry community.
