Customer Lexus Almaty Dealership
September 9, 2026
Create a presentation for the new Lexus ES and RZ that would highlight the character of the vehicles and offer guests a cohesive brand experience.
Build the evening around the first encounter with the cars. The dynamic reveal became the highlight of the presentation, while personalised activities, content opportunities, gifts and catering allowed guests to continue discovering Lexus afterwards.
We developed the concept, event script and show direction. For the vehicle reveal, we created an LED screen with a sliding mechanism that unveiled the Lexus ES and RZ, creating the evening’s central visual moment. Our team designed and delivered a branded stele, branded corners and interactive zones. At the Perfume Bar, guests could create their own fragrances, while the GlamBot provided an opportunity to create content on site. We also prepared gift items: invitation gifts for influencers and branded portable chargers for guests. For the catering, we developed the concept and format, while the menu was created together with partners.
The Lexus ES and RZ were presented not only through a striking vehicle reveal, but through a consistent guest experience, from the invitation and first reveal to personalised activities, content, gifts and catering. This made the introduction to the new models part of a cohesive evening built around the Lexus brand.
On 9 September, Lexus ES and RZ were presented at the Lexus dealership. We developed the event concept and delivered the key elements of the guest experience, from the first reveal of the cars to interactive zones, gifts and catering.
