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Lexus Presentation at the ATP 250 International Tennis Tournament

Customer:
Toyota Motor Kazakhstan
Date and place:
October 13-20, Almaty Arena
Number of guests:
1300
 

The ATP 2024 tournament took place at Almaty Arena from October 13 to 20. This eight-day event attracted thousands of guests, including participants from over 40 countries worldwide. Both professional tennis players and spectators enjoyed thrilling matches throughout the tournament.

Our team played a significant role in organizing the event by creating five unique zones for guest interaction:

  • Outdoor festival zone: Featuring two creative photo zones and an activity where guests could write wishes on tennis ball-shaped cards and place them in a large collection box.
  • Children’s corner: Filled with activities for the youngest visitors, while a second zone catered to adults with more informative content.
  • VIP zone: Impressive in design, from the glowing archway to the reception area, with Lexus hosting the second-floor activities. VIP guests enjoyed a specially crafted cocktail, Japanese mochi desserts, signature chocolate with silver, smoothies, and liquid nitrogen ice cream.
  • Interactive elements: Including a "racket roulette," where guests could win various treats, and a gift cabinet with Lexus-branded souvenirs.
  • Branded gifts: Included tennis-themed candies, stickers, phone pouches, socks, and pins under the theme "Tennis for Life by Lexus." In the VIP zone, guests also received leather eyewear cases, flasks, scented candles, and tennis bags.

The preparation and construction were carried out by our team within a short time frame, showcasing a high level of organizational efficiency.