Customer Changan
June 26 2026
To organize a large-scale launch event for the new Changan model, creating a premium customer experience while highlighting the brand’s innovation and technological excellence through a high-impact, world-class event.
The event was built around a space-inspired concept that reflected the brand’s innovation, advanced technology, and vision for the future. Every element—from the venue design to the show program—was united by a single visual and emotional narrative.
EZS Events delivered the project end-to-end, from venue selection and the construction of a 77-meter marquee to full technical production and on-site event management. We created a premium event space featuring elegant textile décor, dynamic lighting design, two LED screens (12×6 m and 9×6 m), interactive zones, and a simultaneous interpretation system. The space-inspired concept was brought to life through the show program, lighting effects, and live performances.
The scale of the project, high-end technical production, and a cohesive creative concept transformed the launch into a fully immersive brand experience. The event not only introduced the new Changan model but also reinforced the brand’s image as innovative and premium, making it one of the season’s most memorable automotive launches.
A large-scale launch event for the new Changan model, combining a premium atmosphere, a space-inspired concept, and cutting-edge event production. EZS Events delivered the project end-to-end, creating an immersive brand experience that highlighted Changan's innovative and forward-thinking identity.
