The first large-scale presentation of the new LYNK & CO vehicle
Customer LYNK & CO
May 16, 2026, Almaty, LYNK & CO Showroom
Task
Our team was tasked with introducing the new LYNK & CO model to the Kazakhstan market. As the brand’s first large-scale project in the country, the objective was to deliver a high-quality, premium, and technologically driven experience. The event needed to reflect the positioning of the vehicle, immerse the audience in the brand’s philosophy, and set a strong benchmark for all future brand activations in the market.
Idea
In alignment with the client’s requirements, the project was executed strictly within the framework of the official brand book. Our primary goal was the flawless realization of LYNK & CO's signature aesthetic within the physical event space. Using the brand's progressive guidelines as a foundation, we meticulously developed all elements of spatial design, zoning, and decor. The final layout turned out minimalist and high-tech, emphasizing the status of the new model through clean lines, precision lighting, and premium materials.
Execution
The project was executed by our team on a turnkey basis—from engineering design to final coordination. We developed the design production, carried out the technical preparation of the venue, and managed the show direction. The presentation program, video clips prepared for the screens, conceptual catering, and guest gifts were all integrated into a single script. Meanwhile, the main hub for informal networking was a custom bar with signature cocktails, with mixology crafted specifically to reflect the character of the presented vehicle.
Result
Through the synergy of the brand's global style and our comprehensive production, we succeeded in creating an exceptional client experience. The first large-scale launch of LYNK & CO in Kazakhstan was executed at a high level, securing a confident and stylish start for the brand in the new market.
The project proved that a deep understanding of the client’s guidelines, combined with meticulous attention to every detail - from video content to the cocktail experience at the bar - makes it possible to create truly powerful, aesthetic, and technologically advanced automotive shows of a world-class level.
