Customer Lynk & Co
July 11, 2026
Organize the grand opening of the official Lynk & Co dealership and present the brand’s model range through a modern presentation format and interactive activities.
We moved away from a traditional car presentation and turned the introduction to the model range into a step-by-step guest journey. Each Lynk & Co model was presented through a separate interactive activity, while the entire space reflected the brand’s visual identity and offered a complete journey into its philosophy.
Our team delivered the project from start to finish, including full technical production, venue design, programme coordination, contractor management, and photo and video production. Separate interactive zones were created for each model. The space also featured a GlamBOT, custom sticker packs featuring guests’ faces, a welcome area with fortune cookies, branded catering, a bar and a final prize draw.
The dealership opening became the audience’s first major offline introduction to the Lynk & Co brand. The interactive format brought together the model range presentation, entertainment and guest interaction in one complete event experience.
We organized the grand opening of the official Lynk & Co dealership. Each model was presented through a separate interactive zone, bringing the car presentation and entertainment together in one complete event experience.
