Customer L`oreal
August 18-28, 2026
Introduce L’Oréal Paris’s new products through a brand activation and create a space that would draw the attention of mall visitors and encourage them to engage with the brand.
Rather than treating each beauty activity as a separate element, we designed them as one continuous guest journey. The visually distinctive structure drew attention from the mall concourse, while inside, guests moved naturally from product discovery to hairstyling or makeup, digital activities and gifts. Each touchpoint led seamlessly into the next, extending the interaction beyond a single moment.
We created the brand corner design, prepared all production files and oversaw the on-site installation. Our team managed two hairstylists, two makeup artists, three promoters, a supervisor and a bartender. Guests could receive styling using the hair spray or a makeup touch-up, along with lemonade. Those who shared an Instagram Story received a hair comb, while customers who purchased L’Oréal Paris products received a branded shopper bag.
The corner operated at Tashkent City Mall for 11 days and became an active space for brand interaction. Beauty services and gift mechanics encouraged visitors to take part in the activation, with a total of 2,900 branded gifts distributed during the project.
A brand activation space for the launch of Collagen Lifter and Telescopic Extensionist at Tashkent City Mall. Over 11 days, visitors discovered L’Oréal Paris products through hair and makeup services, gift mechanics and product purchases.
