Customer Trouver
May 23
To develop a brand zone that would introduce guests to the Truver home appliance ecosystem in an interactive format and demonstrate the benefits of each product through hands-on experience.
The concept was built around a simple principle: “don’t just look at it — try it.” Each zone was dedicated to a specific device and transformed product demonstration into an engaging experience. Guests tested the products, took part in interactive activities, and explored their functionality in natural usage scenarios.
The agency team developed the brand zone concept, designed the spatial layout, and delivered full production and implementation. For each product category, dedicated interactive stations were created: guests tested vacuum cleaner performance through a gamified “goal-scoring” mechanic, experienced hairstyling with the Truver styler performed by a professional stylist, tried coffee prepared with the brand’s coffee machine, and sampled snacks made in the air fryer. Additionally, a signature cocktail experience with an ingredient-guessing mechanic was developed. Throughout the event, guests participated in interactive activities and prize giveaways.
A fully immersive environment was created where product demonstration became part of the experience itself. Each activity was directly connected to a specific product, allowing guests to understand its functionality through real interaction rather than traditional presentation.
Guests stayed in the zone longer than at typical brand activations because everything could be fully touched and tested. As a result, the appliances stopped being “exhibits” and became part of a playful, hands-on experience.
