Red Bull brand zone on OYU Fest

Red Bull brand zone on OYU Fest

Customer Red Bull

Jule 4-5 2026

Number of Guests more than 1000

Task

Make Red Bull one of the most visible and visited areas of the festival by bringing the brand's energy to life through active guest engagement.

Idea

Express the Red Bull spirit through experiences built around speed, adrenaline, and new challenges. The surf simulator, racing simulators, and interactive zones were combined into a single visitor journey, where participants became part of the action while spectators naturally joined in.

Execution

EZ Solutions designed and delivered the Red Bull Energy Zone, featuring a surf simulator, racing simulators, a branded photo booth with custom props, and interactive experiences. Our team managed the construction, technical production, and on-site coordination of the activation. Despite heavy rain and strong winds on the first day of the festival, the structure remained safe, retained its appearance, and continued operating without interruption on the second day.

Result

Throughout the two-day festival, the Red Bull Energy Zone remained one of the busiest areas on site. Guests continuously rotated through the experiences, and the activation was delivered in full despite challenging weather conditions.

For OYU Fest, EZ Solutions delivered the Red Bull Energy Zone — a dynamic brand experience featuring a surf simulator, interactive activities, and a constant flow of visitors. Despite heavy rain and strong winds on the first day, the structure remained fully operational and continued welcoming guests throughout the festival.