Customer L`oreal
september 5-17, 2026
Introduce Sleek&Shine through a high-visibility beauty activation and build engagement with the brand across two urban locations.
Combine hair care with the feel of a summer treat: Sleek&Shine was about transformation, while Sorbet set the mood. The campaign worked at two different paces, capturing attention at the festival and giving guests more time to discover the brand at Magic City.
We created the corner design and produced branded gifts, including mirrors and beaded accessories. At Bloom on 5–6 September, our team supervised three promoters and a supervisor. From 8 to 17 September at Magic City, we coordinated the installation, promoters, stylists and supervisor, ice cream deliveries, activation mechanics and gift distribution.
Following a two-day activation at Bloom, the campaign continued at Magic City for another 10 days. The brand gained more than a one-off festival presence: styling, promotional mechanics, ice cream and gifts created several points of contact with the audience in a city setting.
A brand activation in two formats: at the Bloom festival in Babur Park and at Magic City.
