Launch of new KENT cigarettes

Entering the RK market of new flavors of KENT cigarettes. The agency hosted an in-house event for British American Tobacco employees that was inspired by a tropical party: the office was decorated with arrangements of bright tropical flowers and vines, bartenders entertained employees, and they prepared delicious cocktails with tropical flavors.

On the same day, company employees throughout Kazakhstan received cakes and gift sets, which, of course, were not without tropical notes.