Тест-драйв LEXUS LX 600 AKTAU
Customer
ТОЙОТА МОТОР КАЗАХСТАН
Date and place
16-21 МАЯ 2022
Number of guests
100-200
In honor of the launch of the new powerful flagship LEXUS LX 600, our agency organized a 6-day event with a test drive. The guests of the event were media personalities, journalists, bloggers and clients of the company. The grand event included a welcome gala dinner with a presentation of a new model and a test drive in the format of an expedition to the beauties of the Mangystau region, in the tracts Torysh, Sherkala, Airakty.
Along the expedition route, we organized two locations for guests to relax. In Torysh, guests were greeted by a detox bar with healthy and tasty food, accompanied by a musical performance. The second location was a stylish glamping on the Caspian coast, with a barbecue dinner and extreme activities. The agency provided a full range of services for organizing the event, from concept development, production of welcome packs, branding of all locations.