Lexus Presentation at the ATP Tennis Tournament
Customer
Toyota Motor Kazakhstan
Date and place
26.09 – 3.10 2023 Astana, Beeline Arena, Astana Tennis
Number of guests
450-900
As part of the ATP tennis tournament in Astana, we conducted a Lexus presentation. A concept was developed, and a 360 square meter tent was created to showcase the features of the new Lexus LM car. We fully prepared the event program, designed the advertising materials, and coordinated on-site activities.
There was a Lexus Promotional Booth area for participants, which offered activities and branded gifts. Additionally, a Demo stand for the Lexus RX was created and installed.
A distinctive feature of this project was the preparation within an extremely tight deadline. From the initial request to the implementation of the large-scale installation and comprehensive program, it took just 14 days.