For its regular client – METRO – EZS Agency organized and conducted a culinary master class on cooking dishes from the exclusive products of the retailer. During the master class, guests (about 100 professional chefs of Almaty restaurants) could learn the recipes and the process of preparing new dishes and take part in tasting the presented products. The agency prepared a script for the master class, provided a facilitator, promoters, technical support and site design. After this successful event, METRO decided to conduct such master classes on an ongoing basis.