The three-day conference was devoted to the changes and rebranding of one of the leading beer brands in Kazakhstan – Karagandinskoe. Efes Employees from all over Kazakhstan gathered at the homeland of this brand. The style of the event was tied to another “business card” of the city of Karaganda – boxing, and all participants of the conference became members of the “Karagandinskoe Champions Club”. The conference and the team building program took place at the Boxing Center named after Serik Sapiyev with the participation of the legendary boxer in whose honor the center was named, and the gala dinner – at the Arista restaurant.
EZS Agency provided the whole range of services for the event: development of the concept and scenario of the team building and gala dinner program, production of branded materials and design, equipment rental, and training of personnel, invitation and development of an event program for the World Boxing Champion Serik Sapiev, logistical support and other functions.