The Intersection of AI and Marketing: New Opportunities and Effective Solutions


Our company is always in search of innovative approaches to optimize and enhance the efficiency of our processes. In this regard, the marketers' meeting held on November 29, 2023, in Almaty, was a significant event that illuminated the prospects of applying artificial intelligence in marketing.

The event titled "Synergy of AI and Marketing: How Creative and Algorithms Coexist", organized by the Kazakhstan Marketing Association, provided a unique platform for discussing this relevant topic. The main speaker was Valeriya Makeeva from EZ Solutions, who shared her knowledge and experience in applying AI in event marketing.

Valeriya covered a wide range of topics, from the importance of effective prompting for the use of tools like ChatGPT to practical examples of their application. She highlighted how AI could aid in idea generation, data analysis, and the optimization of marketing strategies.

In our company, we place great importance on using innovations like AI to improve the quality and speed of our processes. Understanding and applying AI in marketing allows us to stay ahead, offering our clients not only advanced solutions but also a more personalized approach.

The participation of representatives from leading companies such as AlemAgroHolding, Money Experts, ADVANTEK Systems, and STEPLine underscores the significance and relevance of this topic in the professional community. Feedback on Valeriya Makeeva's presentation reflects a general recognition of the importance of understanding and utilizing AI in modern marketing strategies.

The event concluded with an exchange of opinions and experiences, which undoubtedly contributes to the development of new ideas and approaches in the field of marketing and creativity. We are grateful for the opportunity to participate in this event and look forward to new meetings that will help us continue to evolve and innovate in our work.