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As part of a large-scale festival, we executed a comprehensive series of BTL activations for the Flash Up brand. The goal was to amplify brand presence within the event atmosphere and create a strong point of attraction for the target audience.
We developed and implemented a format that included tastings of new flavors, a prize draw featuring the event’s headliner, and a series of interactive engagement points. Each element was designed to boost audience involvement and increase brand recognition in a vibrant festival setting.
The project demonstrated how brand integration into an event space can be seamless, impactful, and memorable.