In honor of launching the brand “Zhivoe. 3 weeks” (Rus. “live”) in Karaganda and Almaty, bright presentations were made for employees of the company Efes Kazakhstan, where the brand team presented the new product. All participants of the event had the opportunity to taste the new beer, take part in games and competitions, network and have fun. The EZS team organized and provided: design, technical support, event host, promo-personnel and logistical support.